Posted 2011-07-18 by & filed under Infographic tips.

There are some rules of thumb in engaging the right data visualisations:

Chronology/Time:  You should use a time series (a line chart/bar chart/ whichever you are comfortable with, with the x axis of time)
Geographic: Use a map. However, maps should be annotated or complemented with a graph/chart.
Geographical Map Data Visualisation
Comparing Values: When you are showing the highest or lowest value use a bar chart.
Bar Chart Data Visualisation
Percentages: Use a pie chart. There are multiple creative variations of this. But be careful about making your data boring when you use too much of pie charts.
Separately, keep the centre of the pie chart clear because that is the point of reference where people judge the angle. Do not use more than 5-7 fields of data, that would be the job of another data visualisation. Use pie chart when all of the elements do not overlap and provide a complete picture.
Pie Charts Data Visualisation
Percentage to completion: Use a gauge/thermometer etc to reach the goal….
Gauge Data Visualisation
Scales: Use comparison by size in order to create the most visually effective comparison.
Scales/Comparison Data visualisation
There are plenty more ways but these are some to get you started!

About Author

Ai Ching

Ching is the Chief Email Officer and dedicates her time to find growth hacking ninja ways. Former P&G and Experimental Psychologist, Ching’s addiction includes supporting new projects on Kickstarter and travelling.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *