Posted 2011-07-13 by & filed under Infographic tips, Marketing.

Infographics are on the rise. This is the beginning of the era of infographics and data visualizations.

Data visualization is prevailing as an effective communication tool for 3 reasons:

  • Easy to digest
  • Easy to share
  • Engaging

The adoption of infographics in the digital medium began in early 21st century. As we thread into the millennium, the key practices in creating infographics for a variety of products and games had been used in Adobe Flash-based animations on the Internet (source: Wikipedia). Since then it has crept into digital media (especially TV and Internet) and classrooms and covering topics like politics, religion, journalism, business, and many others.

With the popularity of social media, infographics are gaining popularity as static images or simple web interfaces. The popularity of infographics is seen scattered around the globe with search increment from 0 to approximately 200,000 from 2009 to 2011.

Infographics are bound to gain explosive adoptions for years to come. Here are some interesting findings and statistics on the growth of infographics to get you started on realizing the power of infographics.

1. Where do searches on infographics come from?

A Google keyword search on infographics by regional interest indicated that the top 3 highest searches on infographics come from Singapore, followed by Netherlands and Switzerland.

Google Insights: Infographics Data

2. What are the keywords that are associated with infographics?

The top 3 search terms associated with infographics are infographic, infographic design, and best infographics.

Google Insights: Infographics Trend

3. How likely will infographics go viral?

Mashable has an estimated 5% of infographic content. In the top 25 posts that have gone viral based on Facebook likes, Tweets and Google+, we have found three infographics and two videos in the list. This indicated that infographics are more likely to be shared compared to typical news content from Mashable.

4. What are the topics that focused on infographics?

These are the topics that typically focused on data visualization.

  • Technology (i.e. Internet, social media, mobile, gadgets)
  • Promotional topic (i.e. New product features, Brand introduction, CV)
  • World data (i.e. The mortality or birth rate, Viral disease, GDP of a country)
  • News (i.e. The assassination of Osama Bin Laden)
  • Educational content (i.e. Facts about earthquakes, Where does rain comes from?)
  • Comical / entertainment content
  • Controversial or unanticipated subject (i.e. 10 things you never knew about beer)

5. What are the most common forms of data visualization?

  • These are the commonly observed data visualization:
  • Pie charts (i.e. Age Demographics of Gaming Industry)
  • Bar charts / histograms (i.e. Sales by Quarter)
  • Ratings (i.e. 7 out of 10 men)
  • Ratio depiction (i.e. 1 car = 5 bicycles = 100 skateboards)

What do you think about the viral spread of infographics? Talk to us in the comments below.

About Author

Ai Ching

Ching is the Chief Email Officer and dedicates her time to find growth hacking ninja ways. Former P&G and Experimental Psychologist, Ching’s addiction includes supporting new projects on Kickstarter and travelling.

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