Piktochart Doubles User Base in Just 6 Month [Jul 24, 2013]
[PENANG, Malaysia] 6 months ago, Piktochart, a web app for non-designers to create infographics, announced the release of a new app which is “entirely different” from the previous version, app.piktochart.com. They announced that they had 170,000 users on 1st Feb 2013 and now has over 350,000 users, doubling the number in less than 6 months.
“After the release in Feb 2013, we realized that it was not just critical features that the users were after, but they were looking for a minimalistic interface. That brought us back to our core target audience who is not design-savvy. We kept listening and pushing new releases on a weekly basis to keep up with the feedback,” commented Ching, co founder of Piktochart when asked to comment on the reason behind the doubling of user base.
In conjunction with the milestone celebration of doubling the user base, Piktochart has released a new version of the website at http://www.piktochart.com which features more resources. “We find that a huge majority of our users are looking for the best ways to produce infographics. The company has invested significantly to start producing videos, e-books, articles in order to come up with helpful guides and tutorials for the newbies to start creating their infographic,” added Ching.
Piktochart’s future plans include making the charting and interactive features more robust. The team now consists of 12 full time team members, all based in Penang, Malaysia.
Launched in March 2012, Piktochart develops an easy-to-use infographic solution that enables users to transform numbers into meaningful infographics. Currently, over 350,000 users worldwide (60% from North America) including small-medium-businesses and schools benefit from Piktochart’s highly customizable infographics. For more information, visit http://www.piktochart.com.