Posted 2012-11-28 by & filed under Marketing.

It is to be believed that our average attention span is even shorter than a gold fish’s. Based on the research done by National Center for Biotechnology Information, U.S. National Library of Medicine, and The Associated Press, our attention span has reduced significantly over the decades from 12 seconds in 2000 to 8 seconds in 2013 (even gold fish’s stand at 9 seconds).

In today’s business, breaking entry barrier and gaining interest from the crowd have become so difficult and competitive. Innovations, uniqueness and creativity have become the only way to make your business shine. One great way to tap into these and stand out is with infographics.

What do people look for

Internet Browsing Statistics*

    • Percent of page views that last LESS than 4 seconds: 17%
    • Percent of page views that lasted MORE than 10 minutes: 4%
    • Percent of words read on web pages with 111 words or less: 49%
    • Percent of words read on an average (593 words) web page: 28%
    • Amount of time users spend for each additional 100 words: 4.4 seconds

* Taken from 59,573 page views

Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.

A quick glance at the browsing stats tells us two key messages.

  1. If our content does not immediately catch people’s attention, we’re in trouble.
  2. If our content is not short, simple and easy to consume, we’re in trouble.

People tend to look for things that appear interesting and appealing. A brightly colored interactive Web 2.0 content are much more likely to attract their attention than a dull colorless or pictureless text-based content.

What do they actually need

Imagine “Tracing facts on a neatly organized infographic on tips or ways to use a device.” versus “Hunting for obscured facts buried deep within a lengthy article, trying to make sense of it by scribbling what you think are useful on a piece of paper.”

Consider a site like Wikipedia. You can find a lot of useful information from a Wiki page, however at times it can be overwhelming. Perhaps you’ve tried to look up some information on a technical topic. But, found pages and pages of facts plastered with loads of what looks like gibberish to you. If so, you’ll appreciate the simple beauty of infographics.

Why are info graphics good for my site

Empower reader understanding

Infographic does the job of breaking down complex information into understandable bite-side information. Making readers easily comprehend the messages you are conveying.

Capture mindshare

The use of appealing graphic to the right copy works like magic. You can easily gain mindshare through sharing on the right platform (social networking sites). This leads us to the next point.

Social networks’ best friend

It’s easy to post. And easy to share! You can post entire infographic on social network sites like Pinterest and Instagram that contains embed code or link to your site. Or post chunks of your infographic on Facebook, Twitter or Google+ as a teaser that leads them back to your site with a backlink.

Make stickier site

Having a lot of designer-ish infographics on your website make your readers want to hang around a little longer or come back from time to time. They simply want to catch another interesting infographic you are featuring.

Websites that frequently use infographics grow in traffic an average of 12% more than those who don’t (Source: AnsonAlex). Infographics are much more interesting and easy to follow than traditional text. Simply browse a gallery of infographics such as this one and you’ll see almost instantly just how effective an infographic can be. Even topics you’re not usually interested in can become appealing when presented in such a way.

How do I make an infographic

magic_piktochart

Try out a simple tutorial of a popular online infographic tool, like Piktochart’s demo. It is easy to build your own infographic today.

  • Ready-made templates and graphics make the design part of infographics stress-free.
  • Pre-made graphing software also makes it really easy to take your data and instantly turns it into charts built to scale.

If you haven’t tried creating an info graphic before, try making one today. You’ll be surprised at how easy you find it, and you’ll be even more surprised at the results it brings to your website. Piktochart offers a tutorial on making infographics here, and then you can get started with a free trial here.

How do I make my infographic pop

Break your info into chunks

Take your text or other information and break it up into small chunks. For instance, this infographic does a great job of mixing up fairly large amounts of text with pictures and illustrations to make it incredibly readable.

Play with colors and images

Match your chunked up info with cool pictures. Consider colors and graphics that could make your infographic stands out. The visual aspect of an infographic is what really makes it stand out to your readers or customers.

Depending on how you design your infographic, you can still mix in a fairly large amount of text and information, but the added colors and neat visual organization will make it much more interesting than a traditional blog post. Other infographics may be more visual heavy, with less text. The old adage says that “a picture is worth a thousand words,” and this is absolutely true in the case of infographics.

How to & where

Infographics can be used for almost any type of website. For businesses, it can be used to showcase the features of your product or to display data about the benefits of the services you offer. Bloggers will find that infographics make for unique and entertaining blog posts, and can be used for virtually any type of writing.

Try using them today and watch you website’s analytics as site visitors and retention increase!

About Author

Ai Ching

Ching is the Chief Email Officer and dedicates her time to find growth hacking ninja ways. Former P&G and Experimental Psychologist, Ching’s addiction includes supporting new projects on Kickstarter and travelling.

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