Quote from Jason Cohen: A Smartbear.com
“Since everyone and their dog is now an expert in Lean Startup, you need to demonstrate, not regurgitate platitudes. Tell me about how and why your pitch changed when you vetted your idea with potential customers. Walk me through a screenshot of your app, revealing the customer feedback that lead to each part……”
For price points, we went with the gut. We asked around to see how much would people be willing to spend on a presentation tool that is mighty cool and creates an outstanding presentation in the shortest amount of time. Their reply ranged from 0 to 5USD to 10USD per month. We got some eager designers who were happy to pay USD50 for the software as long as they could “get their hands on it now”. We also did a market survey of the current applications and tools out there. Sliderocket for example, charges $24/month to use their “presentations made easy” tool, which is fantastic and sometimes an inspiration for us to keep laser focused on one tool exactly. They have now expanded to include features such as video-conferencing, analytics, present dynamically etc and therefore increased their price per month after getting acquired.
Good things that keep us going, while staying lean
What keeps us going after some bashing and a long long week/month……. (note that details of clients are kept anonymous and may have been summarized):
An employee in a major transportation company using Piktochart to create presentations
I’ve used the free version available in your web, but the functions are so limited. However my boss likes it. So how can we proceed? And also what about the payment as it will come from my pocket..
I am trying to pay for your $10 service option but am having a hard time.
This is a great service!! How much will it cost in the future? And are there more themes coming? I’m afraid I’m not clever enough to design my own, but you sure make it easy!
Many times, we’ve changed the pitch
Our pitch started with:
Note that the words in Italic are mostly from friends, supporters, or actual users of the platform.
Piktochart turns boring data into stories.
Stories by itself do not impress me. You could add an adjective in front of stories.
Piktochart turns boring data into
interesting simple wonderful amazing memorable stories
Boring data? That’s an oxymoron talking.
boring data into memorable stories.
Auto- shortening tool
Stories from Data.
What if I do not have any data? It’s just information… or more specifically, my brain shuts down when I hear the word “data”.
Love your brain. Feed your brain with useful presentations.
Anyway, we are still stuck at “Stories from Data” for now… do you have a better idea? =)