Posted 2012-11-28 by & filed under Infographic tips.

There are many methods of publicity. What will get you the customers who are unique to your business?

How infographics attract the right customers

Naturally, you want an image that is going to drop into the middle of the widest range of audience members. Due to our careful design research, viewers will have no trouble being able to identify themselves somewhere in the infographic we create for you. The only thing you need to do is promote the image in the right places.

An infographic is right for the visually oriented learner

Chances are, you have a hard time reaching out to the crowd you are trying to address. You may not have made the connection before, but most of the people that you are attmepting to appeal to online are visually oriented. For this reason, one of the ways to reach out to your target is to show them a catchy graphic that talks about a subject related to the kind of customers you want to attract.

Connect with multiple niche customers at once

An infographic also works as a meme. In Internet terms, this is a piece of media, such as a picture or infographic, that is easily passed around. With social media like Twitter, Pinterest or Facebook, there are certainly many shares that could also include key information about your business or brand. For instance, a health conscious person may focus on the part of the infographic that states that mentions a new fact about harmful chemicals — despite the fact that you are selling services for a tattoo removal business.

Seeing something like that can cause someone with a tattoo that is afraid of chemicals to think about having it removed. At the end of the infographic, information about your company and its services are listed.

Showing your funny side with infographics

Everyone loves to have perfect teeth, but how many people do you know that enjoy browsing dentists’ websites? The same can be said about other types of humorless businesses. People may want services from that business, but they do not have much initiative to take a look at an office nearby. Instead, they want to relax by looking at pictures on the Internet that appeal to their particular areas of interest. When they find something they think is clever or funny, they instantly post the item to Twitter, Facebook, and other social media outlets.

Now imagine that there is a fun picture that highlights your company. It is composed of unique facts about the services you offer, but the infographic also has your company information or website as part of the graphic. Overnight, you find that your image has been passed around the Internet thousands (or millions) of times. This means that you no longer need to touch your advertising budget and can say good-bye to ineffective ads placed on Google and Facebook.

All of a sudden, you have a business card that is bringing customers in the door like never before. As your sales increase, your target audience is calling you for services or looking for a reference in their geographic location. Plus, they have decided that you are funny and smart due to your high-quality infographic meme.

As you draw in readers, you draw in business

One of the best things that can happen is that your company creates an infographic campaign that carries your business name that goes viral. In today’s marketing and advertising world, going viral on the internet means hundreds of thousands of people see your brand name because it is associated with media like videos and pictures. In other words, infographics work in today’s difficult advertising market.


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About Author

Ai Ching

Ching is the Chief Email Officer and dedicates her time to find growth hacking ninja ways. Former P&G and Experimental Psychologist, Ching’s addiction includes supporting new projects on Kickstarter and travelling.

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