Posted 2014-07-22 by & filed under Infographic tips, Marketing.

I stared at the dashboard on my screen. The % New Visits have plunged downwards since five days ago. The bold red numbers with its daunting negative symbol stressed me out. Head held heavy with worry-laden minds. Knowing my boss will demand my presence in his office come Monday to give an acceptable reason as to why the numbers are still red. I rested my head on my palm, while the word “doom” run laps around my head.

Letting out a sigh, I stood up. Walked over to the window and looked outside. Thinking to myself, I must do something about it. Staring at my neighbor playing with his two Scottish Fold cats. Suddenly, an idea hit me. “Why don’t I cook some interesting stories to increase the traction.” I thought. 

I can call it 100 Crazy Cat Facts. It will be awesome. Furthermore, the title says crazy, so no one will know it’s a hoax. And so I sat down and started working away on creating some crazy unreal facts about cats. Few moments later, I’ve managed to complete the hoax list and published it. There were mix receptions received. But, many people like it and share it. The % New Visits is green now and other tractions have increased. My boss is happy and I’m relieved.

This happens all the time and you may not be aware of it!

Yes people do lie on the internet and not everything you read is true “just because it’s from the internet”. Hoax articles are being created and shared on the internet every minute every day. Articles with sensational titles and absolutely made up content is great for getting traffic – lots of them.

Putting aside the questionable ethics of such practices, yes you would be able to bring in traffic. But temporal, low quality traffic. Traffic you don’t want anyway if you’re really interested in building a solid reputation online. Once you’ve been found out, it’s the end for you.

But not all Internet deceptions are about gaining traction. Here are some probable factors that may lead to incorrect or biased data being published on Internet.

1) Too cumbersome to run full fledge analysis. 2) Too pricey to fund a survey or research. 3) Insufficient time to collect more data or from wider sample range. 4) Exaggerated prediction/trends/extrapolation for marketing purpose. 5) Error of omission—only picking the results that fit your findings. 6) Competitors’ malicious data intervention.

If you are a content writer, infographer or researcher, you have to be shrewd when processing data collected from Internet. Providing sound content to your readers is a crucial step in building trust and gain readership.

You may consider the tips from the following infographic on where to find legitimate data for your content.

Use this code if you’d like to embed this infographic on your site:

<iframe width=”800″ height=”2300″ frameborder=”0″ scrolling=”no” style=”overflow-y:hidden;” src=””></iframe>

See the full infographic here:

The infographic was created using ! The only infographics maker we endorse for non-designers – because it’s so easy. Just get the data and you’re good to go!

P.s. If you found any posts on crazy cat facts, they are not mine! The above story was made up. :)

About Author

Shuan Thing

Shuan Thing is a freelance writer who loves to explore and learn new stuff. As an avid reader, she never leaves home without a book or two in her bag. And a coffee mug in her hand.

Related Articles


  1.  Get Legit: How to Find Reliable Data for your C...

Leave a Reply

Your email address will not be published. Required fields are marked *