Posted 2014-07-22 by & filed under Marketing.

I stared at the dashboard on my screen. The % New readers have plummeted since 30 days ago. The bold red numbers on the screen stressed me out. Letting out a sigh, I stood up and walked to the window. I must do something about it. Staring at my neighbor playing with his two cats. I got an idea “Why don’t I do a piece about cats.” 

I called it 10 Crazy Facts about Cats You Never Knew. Furthermore, the title says crazy, so no one will know it’s a hoax or if it’s under-researched. So I sat down and started working away on the Internet and pulled resources from Vine, 9Gag, Wikipedia and any other site from Google. Few moments later, I’ve managed to complete the list and published it. There were a lot of comments – some positive, some negative. But, many must have liked it because they shared the article. The % New Readers is green again. My boss is happy and I seem to have saved my job.

Hopefully this is not the scenario that happens to any of us!

Under time pressure, many of us feel coerced to find information for the next article from all kinds of sources and they are completely unverified. Sometimes, this kind of articles attract a lot of attention and does not attract a lot of questioning but we really need to be thinking about ethics.

As a writer myself, I find this list to my defence of not properly researching numbers:

  1. Too cumbersome to run full fledge analysis.
  2. Too pricey to fund a survey or research.
  3. Insufficient time to collect more data or from wider sample range.
  4. Exaggerated prediction/trends/extrapolation for marketing purpose.
  5. Error of omission—only picking the results that fit your findings.
  6. Competitors’ malicious data intervention.

If you are a content writer, infographer or researcher, you have to be careful when processing data collected from Internet. Providing sound content to your readers is a crucial step in building trust and gain readership.

You may consider the tips from the following infographic on where to find legitimate data for your content.

[tweet “Get legit: Use real and reliable data. Find out how”]

Use this code if you’d like to embed this infographic on your site:

<iframe width=”800″ height=”2300″ frameborder=”0″ scrolling=”no” style=”overflow-y:hidden;” src=”https://magic.piktochart.com/embed/2367251-find-legit-data-for-infographic”></iframe>

See the full infographic here: https://magic.piktochart.com/output/2367251-find-legit-data-for-infographic

The infographic was created using ! The only infographics maker we endorse for non-designers – because it’s so easy. Just get the data and you’re good to go!

P.s. Disclaimer: If you found any articles on 10 crazy cat facts, I have not written it! The story above was for illustration purposes. :)

About Author

Shuan Thing

Shuan Thing is a freelance writer who loves to explore and learn new stuff. As an avid reader, she never leaves home without a book or two in her bag. And a coffee mug in her hand.

Related Articles

Trackbacks/Pingbacks

  1.  Get Legit: How to Find Reliable Data for your C...

Leave a Reply

Your email address will not be published. Required fields are marked *