Email remains one of the most effective channels to keep in touch with leads and clients. As opposed to other channels, or specifically social network sites, email is a more personalised channel of communication. It goes directly into your prospect’s mailbox.
Email marketing works. The numbers back them up.
- 60% of marketers believe email marketing produces positive ROI (Marketing Sherpa, 2013)
- 66% of consumers have made a purchase online as a result of an email marketing message (ExactTarget, 2012)
But in order for it to work, you have to do it right. Before you click that “send” button, you should explore the following tips and tricks to craft the perfect email. Start converting your leads into sales!
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