If you notice a common trait that successful startups share is the ability to incessantly grow and evolve to deliver their core values. It should work the same when it comes to promoting your content. You should promote your content like you would your startup business. Use repeatable and scalable promotional activities that work best for your content.
There are many ways to promote your content. Some may work while some may not. It pretty much relies on the audience you are looking for. The world of content marketing evolves quickly.
Do not get sluggish in testing out new methods. Don’t be complacent with what you have.
LinkedIn is one very good example to follow. Since their inception in 2003, they have relentlessly pursued in delivering content of value to their members. The first big leap in year 2011 see an increased of members by over 60%. Today, they have successfully reached 300 million members. Check out what they did to achieve this numbers below.
Content promotion is as important as content creation. But, fret not!
You don’t have to acquire a company to be successful in promoting your content
To get started, check out some ways and channels in the infographic below, then work out your own promotion plan accordingly.
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Check out the infographic on Piktochart: https://magic.piktochart.com/output/2302395-dont-be-lazy-to-promote-content
Use infographics for Content Marketing – use Piktochart to get started!