With viral media now a key part of any website’s marketing strategy, infographics have become a key way to lure new visitors with useful information in an attractive format. These graphics have long been used by major companies to point out statistics, research, and other information in major presentations, but they’ve reached new heights as a website marketing and promotional tool. In fact, infographics have become so popular that they even become presidential, serving as one of the Obama-Biden campaign’s chief media tools on major social media networks.
But the proof that infographics have become a driving force in marketing isn’t just anecdotal. For many companies who have embraced this emerging form of promotion, the proof of their effectiveness is actually statistical. And the numbers that back up the importance of embracing infographics are even more impressive than the graphics themselves.
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Companies Who Use Infographics Experience a Tenfold Increase in Social Media Engagement
Of the many sites embracing infographics for website marketing and viral reach, BitRebels.com may be a shining example of how the strategy can impact the number of visitors and social media shares that a company receives. BitRebels actually put together a study that looked at the impact of a “traditional” post, using primarily text, compared to the impact of using a standard infographic to accomplish the same task. The results are bound to impress website owners.
The company found that its traditional content merited only 62 tweets or retweets on Twitter. While that’s not a low number in some cases, it’s far below what the company had in mind when composing the more traditional post on its website. When that same information was placed into an engaging infogrpahic for easier consumption, the number of tweets increased exponentially — totaling 578 in the same period after the content was posted.
Twitter isn’t the only area where businesses can benefit when they embrace an infographic in place of traditional content. BitRebels experienced a 120 percent increase in the number of +1 votes on the Google+ social network; the post’s shares on LinkedIn increased from 7 to 51; and the number of page views on StumbleUpon increased from 39 to 330 during the same period of time for each block of content.
All told, the company’s traditional post enjoyed 243 “actions” on various social media website, whether that’s Facebook likes, LinkedIn shares, or Twitter retweets. The same information, when presented in an infographic, enjoyed 1,091 “actions” on the same set of social networking websites. That improvement is enough to make a significant difference in sales figures and visitor numbers, and it’s one of the reasons that so many companies are choosing to go with engaging infographics over traditional, blog-style content.
An Interesting Phenomenon: Infographic Traffic Increases Over Time
A company’s first infographic will likely be a huge departure from its usual level of traffic. Its likely that the average number of visitors will increase exponentially, and the infographic will achieve some degree of stardom on Facebook, Twitter, or LinkedIn. But more information from BitRebels indicates that infographics are actually a good, future-minded investment for websites that want to see an upward trend in their overall traffic.
The company’s infographics actually got more popular over time. While the first one was a big improvement, subsequent releases of graphical information were even more popular. This accumulation of new visitors can likely be attributed to a spike in social media prominence, overall interest, and the rising profile of the infographic medium over the same period of time. Those businesses that need a dramatic shift in their marketing strategy should take note: An infographic can be a successful, long-term investment in the site’s success.
Another Case Study Proves the Effectiveness of the Infographic Medium
LinchpinSEO, a Chicago-based company always looking for new ways to promote its clients’ websites, recently performed a case study in order to better understand the impact of a typical infographic. The company summed up some information and, just like BitRebels, posted it in both traditional and graphic form during different periods of time. The company’s results largely fell in line with the study done by BitRebels, proving that the presence of an infographic can greatly enhance traffic levels across the board.
The site’s number of page views escalated dramatically over the course of just a single month. The infographic pulled in an additional 632 percent of internet users when compared to the prior month. The average time on the website also increased dramatically, up almost 84 percent over the same period a month prior. Referral traffic increased well over 1,000 percent, while direct traffic was nearly 2,400 percent higher than the prior month’s levels.
Those numbers, in many cases, are what dreams are made of when most websites are crafting an effective marketing plan. Indeed, it’s hard to pull in such traffic without resorting to infographics. Even viral videos haven’t proven as effective as these images, despite their significantly greater investment of time and resources.
A Worthy Investment for Websites Looking for a Change
Best of all, infographics are a sound investment in a website’s immediate strategy and its long-term future. The study done by Chicago’s LinchpinSEO organization found that, due to the increased levels of traffic and revenue, the cost of the average infographic was just 1 cent per visitor. That’s among the most affordable ways to boost a website’s reach — in fact, it’s virtually negligible in terms of the website’s overall marketing budget.
The improvement in the website’s traffic, and the improvement in its overall authority, have also been shown to increase Google search engine rankings for relevant keywords. With higher search rankings, a high return on investment, and access to viral promotion via social media websites, there is simply no better marketing strategy than to embrace infographics. Visitors will find them interesting and engaging — and worthy of sharing to Facebook. Others will use them to discover the website for the first time. And website operators will use them to discover the joy of unparalleled success among new and returning readers.