7 Things I Have Learned at Yet Another Studio/ Piktochart in Designing Infographic Themes :
This article has been contributed by our intern while she spent 10 weeks here. Her name is Xiu Xian Koh aka AHean and she has done some awesome creative work with our themes and creative direction as a whole! Thank you, @Ahean!
- Focus on one topic.
First thing to consider is to have a single topic for an infographic. Narrow topics have the potential to be very effective because they get to the heart of an issue in a clearly defined way. Out of that definition can emerge a gripping visual representation that sends a clear, unique message without confusing viewers. You can create clearer visualizations if you know where you are going to. After determining your topic, determine a particular question that you want to be answered in your infographics.
- Keep it simple.
Simplicity is part of the appeal of an information graphic. Rather than bombarding readers with walls of complex text, the graphic takes an idea and, with the help of clear visuals, makes it easy to understand. In other words, it delivers a quick message that most people should be able to pick up quickly. If you overcomplicate the infographic, you’re undermining one of its best assets. Also, if it is too crowded, it might not attract the viewers but drive them away.
- Data is important.
The real reason why you are creating an infographics is to give information about a particular topic or issue. So, in creating it, do not forget that it is the most important thing. Do not overdo the design to the extent that it will dissolve the information. You have to make sure that your design will give clear emphasis to the facts and figures.
- Let it tell a story.
An effective infographics can manage to tell a story with the illustrations and graphics. It should be able to say something so that it can relay the information even if they haven’t read the text yet. Well-selected, compelling graphics can bring a message to life in a way that, for many, is more immediate than a block of words. Make sure your design goes beyond looking nice; it should be attractive and message-focused.
- Good design is effective.
If we speak of visuals, a good design will always hit the mark. No matter how simple your infographics is, use your creativity to make the design appealing. When we speak of design, colors, typeface, layout and the use of white space matters. People would stare longer to an infographic which has a good design.
- Choose appropriate colors.
Colors are vital. Colors can deliver a powerful psychological punch. It is important you choose colors that are attractive and, also important, appropriate to your message. Choose those which can give a great impact to the viewers. Take note of color psychology too. Use the right colors that fit the topic you will create an infographic for. But it doesn’t necessarily need to be colorful. Some infographics use only few colors but are still effective. Find a color balance that is aesthetically appealing while staying true to the tone of your content.
- Use short texts.
You are creating a visual presentation so you need to use brief texts that are direct to the point. These could be labels or short messages that can support your visuals. To make the story compelling, it is better to use words in minimum number. You also have to choose the right font type that is readable.