If you think that an infographic is ticking and grabbing 30-40x more attention just because of its pretty colours and fonts, think again. If it is because of its short concise format, easy to learn, retro and reminds us back of schools, think again. If it’s because of interesting data, you are almost there.
The below is an example of an “eye candy” infographic, which includes about 60% of infographics maybe? But some parts of them really are “interesting punchy data” told in an interesting layout, with an interesting story.