What is an effective data visualization?
Concise, interesting and understandable data.
Therefore, information becomes very interesting.
Taking a look at the above:
- They kept key points to a minimal. In that, they also managed to highlight and retain your attention.
- Straight forward data visualizations- For example, 100% is a full glass of water- represents which country has 100% sanitised water.
- In 1.1. billion people who do not have access to clean water, they showed the statistic that one red human in every 6 human do not have clean access to water- colour coding it in emergency red helps to reinforce this information.
- Most fresh water is unattainable: 70% is frozen (however, the proportion was not very clear- as the ice cap of the water molecule looked more like 50%)
What is important to keep in mind about the success of reinforcing statistics/data using graphics:
- Use cold colours to represent general data and hot colours to represent the outlier
- Think about the big picture, 1 out of 6 human beings do not have access to clean water
- When talking about a certain concept, use representations such as glass half full to convey percentages
- The overall graphic can be themed around your topic, e.g. in this case, using water drops, water pipes, jugs, glasses
Any additional thoughts about this infographic?